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WHAT IS COMMUNICATION??

Communication was originated from the Latin word, communicare, which means to impart or participate.
While 'Communicare' has the root, communis, which means common.Communication is the activity of
conveying information through the exchange of thoughts, messages, or information, as by speech, visuals, signals, writing, or behavior.Communication requires a sender, a message, and a recipient, although the receiver need not be present or aware of the sender's intent to communicate at the time of communication; thus communication can occur across vast distances in time and space. Communication requires that the communicating parties share an area of communicative commonality. The communication process is complete once the receiver has understood the message of the sender.

Communication in information sharing :
Communication is the sharing orientation towards a set of information signals, Wilbur Schramn (1971). Communication as a process where both parties involved develop and shares information among each other with the aims to reach understanding. It stresses on the sharing of meanings of a signal. The signal or information can bring different meanings to different individual.Its mean communication occurs if the parties involved agree and understand the information, sign or symbol that has been transmitted by the sender.

Communication in persuasion

Carl Hovland (1953),communication is a stimulation delivering process (normally verbal) with the aim to change the behavior of other individual.communication occurs when a system or source tries to influence another system or its target by manipulating a few alternative symbols that can be send through a channel connecting them.This mean communication can persuade an individual to change his attitude or behavior.

Communication in transmission

Communication as the transmission of information, ideas, attitudes, or emotion from one person or group to another (or others) primarily through symbols, Theodorson & Theodorson (1969). The process of communication focuses on the transmission process where communication occurs when there is an attempt from the sender even without getting a feedback from the receiver.

Communication in behavioral

Carter (1973), draws communication as a behavior. According to him, when an individual communicates, he does not reacts towards the information sent to him. However, when an individual communicates, he will strive to find the information that can be used to solve the problem that he is facing as well as to get a better perspective on his surroundings ( a behavior done by an individual to search and spread a certain information)

COMMUNICATION MODEL